Vylette is a junior’s private label apparel brand created to be exclusively sold at Kohl’s. The brand celebrates individuality and self expression through trendy and budget accessible pieces. For the girl who likes to make a statement… You are entirely up to you.

As the lead art director I worked close with the product development team to create a brand built from expression, style and empowerment. I led the team in the brand naming, designed the hand-lettered logo mark, led the creative and photo art direction.