Happitat is a digitally native private label home goods brand that embraces the joys of staying home. The simple and affordable curation of high quality bedding and bath sets make it easy and attainable for busy lifestyles.

The brand voice is relatable as it speaks to an audience that looks forward to staying in and a night at home with a face mask, Netflix, wrapped up in a cozy throw on the couch.

As the lead art director of the branding project, I led the team in naming the brand, the voice, logo mark, creative direction and photo art direction.